![]() ![]() “The price is just suitable for students. “I really want to go somewhere to have fun,” she said. After seeing video clips on Douyin, China’s version of TikTok, she’s planning to visit Zibo for two days with a budget of 500 yuan. Ms Cathy Wu, a university student, is also taking her first trip since the pandemic this Labour Day. The measures furthered endeared Zibo to Chinese travellers, who are used to price gouging during busy holiday periods. Local officials stepped in to add express trains, cut youth hostel prices and ban hotels from raising prices by more than 50 per cent during Labour Day. The number of visitors to Zibo increased by 134 per cent to 4.8 million in March from a year ago, with income from tourism jumping 60 per cent, according to a report in news outlet Yicai. Sold out, but you can find an authorized exchange for resale tickets on the website. “It’s so common for popular tourist cities to rip people off.” “Most consumers are very surprised how sincere and honest the Zibo businesspeople are, as they didn’t raise prices even when tourist traffic surged so significantly,” said Mr Dave Xie, a Shanghai-based principal at consultancy Oliver Wyman. ![]() Later, a popular content creator visited and found that vendors there serve generous portions, sparking more discussions about the city with viral hashtags. Zibo drew attention in March, thanks to good reviews from a group of students who went back to the city to reminisce about the food and their positive experience while in quarantine there in 2022, according to the People’s Daily.
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